Privacy Policy — live777

1. Introduction

live777 ("live777," "we," "us," or "our") operates the online casino platform available at https://live777.one, providing Filipino players with access to live dealer games, online bingo, slot games, and sports betting. This Privacy Policy describes how live777 collects, uses, stores, shares, and protects the personal data of individuals who visit, register on, or use the live 777 platform.

This Privacy Policy is issued in compliance with Republic Act No. 10173, otherwise known as the Data Privacy Act of 2012 of the Philippines, and its Implementing Rules and Regulations. live777 is committed to processing your personal data lawfully, fairly, and transparently.

By registering an account or using any feature of the live777 platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. This Policy should be read alongside our Terms & Conditions and our Responsible Gaming Policy.

2. Data We Collect

live777 collects the following categories of personal data from players and platform visitors:

2.1 Identity Data

Full legal name, date of birth, nationality, and government-issued identification details (such as a Philippine passport, driver's license, SSS ID, UMID, or PhilSys National ID). This data is collected during account registration and identity verification (KYC).

2.2 Contact Data

Email address, Philippine mobile number, and residential address. This information is used to communicate with you about your account, transactions, and promotions.

2.3 Financial Data

Payment method details including GCash account numbers, PayMaya account details, and Philippine bank account information (BPI, BDO, Metrobank). live777 does not store full card numbers or payment credentials — these are handled by our regulated payment processors.

2.4 Transaction Data

Records of all deposits, withdrawals, bonus claims, wagers, and game activity on your live777 account. This data is retained for regulatory compliance and dispute resolution purposes.

2.5 Technical Data

IP address, browser type and version, device type and operating system, time zone, and session data collected automatically when you access the live777 platform.

2.6 Usage Data

Information about how you use the live777 platform, including pages visited, games played, session duration, click patterns, and feature interactions.

2.7 Communications Data

Records of your communications with live777 customer support, including live chat transcripts, email correspondence, and any feedback or complaints submitted.

3. How We Collect Data

live777 collects personal data through the following means:

• Direct interactions: Data you provide when registering an account, completing KYC verification, making deposits or withdrawals, contacting customer support, or participating in promotions;
• Automated technologies: Cookies, web beacons, and similar tracking technologies that collect technical and usage data when you access the live777 platform;
• Third-party sources: Identity verification providers, payment processors, fraud prevention services, and analytics providers who supply data to help us verify your identity and protect the platform;
• Publicly available sources: Publicly accessible databases used for fraud prevention and anti-money laundering compliance checks.

4. How We Use Your Data

live777 uses your personal data for the following purposes:

Purpose	Data Used
Account registration and management	Identity, Contact
Identity verification (KYC/AML compliance)	Identity, Financial
Processing deposits and withdrawals	Financial, Transaction
Delivering gaming services and platform features	Identity, Usage, Technical
Customer support and dispute resolution	Identity, Communications, Transaction
Fraud prevention and security monitoring	Technical, Transaction, Identity
Responsible gaming monitoring and intervention	Usage, Transaction, Identity
Sending promotional offers and bonuses (with consent)	Contact, Usage
Platform analytics and improvement	Technical, Usage
Legal and regulatory compliance	All categories as required

5. Legal Basis for Processing

live777 processes your personal data on the following legal bases under the Data Privacy Act of 2012:

• Contractual necessity: Processing required to perform our contract with you — including account management, payment processing, and delivery of gaming services;
• Legal obligation: Processing required to comply with applicable laws, including anti-money laundering regulations, gaming regulations, and tax obligations;
• Legitimate interests: Processing for fraud prevention, platform security, responsible gaming monitoring, and platform analytics, where these interests are not overridden by your data protection rights;
• Consent: Processing for direct marketing communications, where you have provided explicit consent. You may withdraw this consent at any time by contacting customer support or updating your account preferences.

6. Sharing Your Data

live777 does not sell, rent, or trade your personal data to third parties. We may share your personal data with the following categories of recipients only where necessary and under appropriate data protection safeguards:

6.1 Service Providers

Third-party companies that provide services on our behalf, including payment processors (GCash, PayMaya, BPI, BDO, Metrobank), identity verification providers, cloud hosting providers, customer support platforms, and analytics services. These providers are contractually bound to process your data only on our instructions and in accordance with applicable data protection law.

6.2 Regulatory and Law Enforcement Authorities

Where required by applicable law or a valid legal order, live777 may disclose your personal data to government agencies, regulatory bodies, law enforcement authorities, or courts of competent jurisdiction in the Philippines.

6.3 Fraud Prevention and AML

live777 may share data with fraud prevention agencies and financial intelligence units where we are legally required to do so, or where we have a legitimate interest in preventing financial crime and protecting the integrity of the platform.

6.4 Business Transfers

In the event of a merger, acquisition, or sale of all or part of live777's business, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and any changes to this Privacy Policy that result from it.

7. Cookies & Tracking Technologies

live777 uses cookies and similar tracking technologies to operate the platform, remember your preferences, analyze usage patterns, and support security functions. The following types of cookies are used:

• Strictly necessary cookies: Essential for the platform to function. These cannot be disabled as they are required for account login, session management, and security;
• Functional cookies: Remember your preferences such as language settings and display options to provide a more personalized experience;
• Analytics cookies: Collect anonymized data about how players use the live777 platform to help us improve performance and user experience;
• Security cookies: Used to detect and prevent fraudulent activity, bot traffic, and unauthorized access attempts.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the live777 platform. live777 does not use third-party advertising cookies or behavioral tracking cookies for external advertising networks.

8. Data Retention

live777 retains your personal data for as long as your account is active and for a period thereafter as required by applicable law and regulatory obligations. Specifically:

• Account and identity data: Retained for the duration of your account and for a minimum of five (5) years following account closure, in accordance with anti-money laundering regulations;
• Transaction records: Retained for a minimum of five (5) years from the date of each transaction;
• Customer support communications: Retained for three (3) years from the date of the communication;
• Technical and usage data: Retained for up to two (2) years from collection, or longer where required for security investigations;
• Marketing consent records: Retained for the duration of your consent and for one (1) year following withdrawal of consent.

When personal data is no longer required for the purposes for which it was collected and no legal retention obligation applies, live777 will securely delete or anonymize it.

9. Data Security

live777 implements appropriate technical and organizational security measures to protect your personal data against unauthorized access, accidental loss, destruction, or disclosure. These measures include:

• Transport Layer Security (TLS) encryption for all data transmitted between your device and the live777 platform;
• Encryption of sensitive data at rest, including financial information and identity documents;
• Role-based access controls limiting employee access to personal data on a need-to-know basis;
• Regular security assessments, penetration testing, and vulnerability scanning;
• Incident response procedures for detecting, reporting, and managing personal data breaches.

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, live777 will notify the National Privacy Commission and affected players in accordance with the requirements of the Data Privacy Act of 2012 and its Implementing Rules and Regulations.

10. Children's Privacy

The live777 platform is strictly intended for individuals who are 21 years of age or older. live777 does not knowingly collect personal data from individuals under the age of 21. If we become aware that personal data has been collected from a person under 21, we will immediately close the associated account, delete the data, and return any deposited funds following verification.

If you believe that a minor has registered an account on the live777 platform, please contact our customer support team immediately at [email protected] so that we can take prompt action.

11. Your Rights

Under the Data Privacy Act of 2012, you have the following rights with respect to your personal data held by live777:

• Right to be informed: The right to be told how your personal data is being collected and processed — which this Privacy Policy fulfills;
• Right to access: The right to obtain a copy of your personal data and information about how it is processed;
• Right to correction: The right to have inaccurate or incomplete personal data corrected;
• Right to erasure: The right to have your personal data deleted where it is no longer necessary, subject to legal retention requirements;
• Right to object: The right to object to processing based on legitimate interests or for direct marketing purposes;
• Right to data portability: The right to receive your data in a structured, machine-readable format;
• Right to lodge a complaint: The right to file a complaint with the National Privacy Commission of the Philippines.

To exercise any of these rights, please contact the live777 Data Protection Officer at [email protected]. We will respond to all verified requests within thirty (30) days. We may need to verify your identity before processing your request.

12. International Data Transfers

live777 primarily processes and stores personal data within the Philippines. Where it is necessary to transfer personal data to service providers or infrastructure located outside the Philippines — for example, cloud hosting or analytics services — live777 ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that required under Philippine law.

Such safeguards may include contractual clauses approved by the National Privacy Commission, binding corporate rules, or transfers to countries recognized as providing an adequate level of data protection. live777 will not transfer your personal data internationally in a manner that reduces your data protection rights.

13. Changes to This Policy

live777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations, or platform features. The date of the most recent revision is displayed at the top of this page.

Where changes are material, live777 will notify registered players via email or a prominent notice on the platform prior to the changes taking effect. Your continued use of the live777 platform following the effective date of any amendment constitutes your acknowledgment of the revised Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how live777 protects your personal data.

14. Contact & Data Protection Officer

If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data by live777, please contact our Data Protection Officer:

If you are not satisfied with our response, you have the right to lodge a complaint with the National Privacy Commission of the Philippines. For more information about your rights and how to file a complaint, please refer to the NPC's official resources.

For information about responsible gaming tools and self-exclusion, please visit our Responsible Gaming page. For general platform information, visit our About Us page or our FAQ.